Yahoo’s Future

The Future of Yahoo hangs in the balance as it remains on the market with no certain buyer.  Yahoo has been hit hard by the current financial crisis and has made many job cuts over the last couple of years.. In addition, Google has been strengthening its market share each month, capitalising on Yahoo’s losses. It is no surprise that the sale of Yahoo has been on the cards for many months but its future is still uncertain.  Microsoft made a multi Billion dollar bid for Yahoo in February but after long talks the deal did not come to fruition.

Google then came close to sealing a deal with Yahoo that would have started small and scaled up over time, reducing the attention of the regulators. Unfortunately for Yahoo, this deal also fell through.  It is no looking likely that Yahoo could be sold to Microsoft after all, although it is likely to go for a lot less money than originally offered.  Whatever happens, the sale of Yahoo will have a significant impact on the future of search.  Yahoo is still the second largest search engine in the world and receives more Internet traffic than any other website.

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