SearchWiki - Google Custom Search

SearchWiki, Google’s custom search feature has been around for some time now and although it is an interesting innovation, it has been met with mixed reviews regarding its usefulness.

If you are logged in to your Google account, SearchWiki allows you to manually promote and delete websites from the results, to ensure that future searches return results that are more relevant to you. Currently, Searchwiki does not affect universal search results, but allows you to fully customise the sites that you see, to help you keep track of helpful pages and avoid unhelpful or irritating pages.

While SearchWiki may play an important role in shaping the future of SEO, it has a couple of major flaws and is considered by many to be little more than a gimmick. One problem is that you must have a Google account to be able to use it. It is by no means mainstream and most Internet users are still unaware of its existence.

Arguably the biggest problem with this customisable search feature, is that there seems to be very little practical use for it. A typical user will search google for thousands of different terms throughout the year, whether they are looking for products, information or just using google as a spell checker. Searchwiki is only really of value for terms that are repeatedly searched for and for finding sites that you already know exist. If you visit a site regularly, you will probably either have the address memorised or have the page bookmarked.

Many people would argue that SearchWiki is currently of little value. However, it does serve as a reminder that Google are continuing to lead the way in innovative search technologies, and it may also serve as an important steppingstone towards truly dynamic SERPs.

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