Google Analytics - IP Filter

Over the next few days, I will be blogging about Google Analytics.  Most site owners or webmasters have analytics on their website but very few are aware of the full range of features it provides.  With a little knowledge, Google Analytics can be used as an extremely powerful marketing tool.  The next few blogs will demonstrate how to get the most out of Analytics and hopefully show you a few features that you were previously unaware of.

Before we begin discussing the best ways to extrapolate data, I wanted to mention the IP filter.  It is important that Google Analytics is as accurate as possible, particularly if you use the data to make future marketing predictions and decisions.  In many cases, a significant amount of visits to a website may be from the site owner or staff members.  The IP filter can be used to ensure that these clicks are not included in reports.

The IP filter manager can be found in the bottom right hand side of the “Analytics Settings” page.  There are several types of filters that can be set up including filtering visits to your site’s sub domains or filtering referrals from an entire website.  However, the option that we are discussing today is “exclude all traffic from an IP address”.  If you want to ensure your visits to the site are not included in Analytics, simply select this option and add your IP address.  If you do not know your IP address, you can find out quickly by visiting

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