Email Declines

A recent study carried out by eROI, which looked at electronic communications between students has revealed some interesting statistics, and has concluded that email use seems to be declining.  This may come as a quite a surprise to many people, as email has been at the centre of digital communication for over a decade.

One of the largest contributors to this decline is the emergence of social networking sites such as Facebook. These allow users to post comments and messages to friends, and are particularly useful as a medium for group communication. Over the past few years, mobile phones have also become much more widespread and there are currently more active mobile phones in the UK than there are people. Ultimately, the decline in email use is largely due to the alternative mediums that are available, which (in many cases) are more convenient.

It is important to note that this study was carried out among high school and college students, and is therefore not representative of the general public.  Emails are of particular use in the office environment and other places of work, and the same study carried out on a sample of 30-40 year olds would clearly yield different results.

The decline in email use among students is evidence that methods of digital communication have changed a lot over the past few years but it does not mean that emails are becoming redundant. If you would like to read more about the findings of this report, a good overview has been provided by MediaPost.

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