Archive for June 19th, 2009

Comparisons between Google and Bing

Friday, June 19th, 2009

My last post was about the possibility of Bing knocking Google off the top spot for search engine market share. Since that blog, I have discovered a very interesting tool that will allow you to compare the search results for Google, Bing, Yahoo and Twitter. Mixxr (www.mixxr.co.uk) displays the search results of each search engine side by side.  Mixxr is a great tool for comparing the results of the top search engines enabling you to make an informed decision about which one you prefer or which is more relevant.

Microsoft are clearly aiming to make a big entrance into the search engine market with Bing, with their big launch at the beginning of the month, their enormous marketing budget and their in-depth market research. Microsoft have recognised that search engine users are not always looking for a website, but often looking for the answer to a question and with Bings unique feature allowing you to view part of a websites content without entering the site, information is provided much more quickly.

Illustrating their long term strategy for Bing, Steve Ballmer (Chief Executive of Microsoft), was recently quoted as saying “I don’t want to over-set expectations. We are going to have to be tenacious and keep up the pace of innovation over a long period of time.”

For the search engine optimisers among us, becoming familiar with Bings algorithms may be necessary in the not to distant future. Bing has already taken a noticeable slice of the UK search engine market, overtaking Yahoo and Ask with a 3.15% market share already.  We could soon see the use of Google and Bing become fairly evenly split creating the need from an SEO perspective to consider your positions within two search engines with slightly different algorithms.