Search Engine Optimisation

Simply put, Search Engine Optimisation (SEO) is the process of editing a website's code to increase its status with search engines and ultimately achieve higher positions within the Search Engines and an increase in targeted traffic.

In reality, however, search engine optimisation is an intricate process that involves many aspects ranging from good keyword research, copywriting, code modification and link building. Many of the techniques used in the SEO process are subtle but their combined effects can make a significant impact on the success of a site.

Organic Search Engine Optimisation

This type of search engine marketing is often referred to as "natural" or "organic" search engine optimisation. In contrast to Pay Per Click advertising, results can take several months to achieve. It is a long-term strategy, and although it is unlikely to yield instant results, it offers by far the greatest return on investment of any internet marketing technique. Once your site has achieved a prominent position in the search engines, it can enjoy years of targeted traffic at no extra cost to you. As a SEO company with many years in the business, we know which techniques can best help you achieve such results. Equally, we know which practices to avoid. Many inexperienced Search Engine Optimisers use "black hat" techniques - unethical methods designed to give fast but short lived results that can ultimately lead to being banned by the search engines. We only use ethical techniques, approved by Google, that bring solid, long-term success.

Our SEO Services

At Niche, we understand that every site is different, and the SEO techniques we employ should be tailored to the site in question. For this reason, we do not sell set optimisation packages, but instead prefer to set out a course of action unique to each site. We first analyse a site's strength relative to its competition and look at what needs to be achieved to out rank competing sites. Once we have a clear strategy in mind; we agree terms with the client and set pricing accordingly. This ensures that every client gains maximum benefit from our services, paying only for what they receive and for what is needed to achieve results on their site. This means we can offer affordable search engine optimisation, whilst still focusing on quality of service. Our typical pricing structure includes an initial payment to cover the work as well as a monthly fee for ongoing services including reports, consultation and link building. We do not require our clients to commit to ongoing contracts – clients are free to discontinue our services at any time.